The Chevrolet Corvette, known colloquially as the Vette, is a sports car manufactured by Chevrolet. The car has been produced through seven generations. The first model, a convertible, was designed by Harley Earl and introduced at the GM Motorama in 1953 as a concept show car. Myron Scott is credited for naming the car after the type of small, maneuverable warship called a corvette. Originally built in Flint, Michigan and St. Louis, Missouri, the Corvette is currently manufactured in Bowling Green, Kentucky and is the official sports car of the Commonwealth of Kentucky.
The seventh-generation (C7) Corvette had been in development since 2007. Originally set to be introduced for the 2011 model year, its introduction was delayed for 3 years. It was finally released for the 2014 model year. Mid-engine and rear-engine layouts had been considered, but the front-engine, rear-wheel drive (RWD) platform was chosen to keep production costs lower.
For GM's product planners and marketers, the fact that the Corvette had become known as an "old man's toy" became a prime factor in developing the next generation. Studies showed that about 46 percent of Corvette buyers in 2012, through October, were 55 or older, compared with 22 percent of Audi R8 and 30 percent of Porsche 911 customers. The head of Chevy marketing, Chris Perry, acknowledges that too many people saw it as the car of "the successful plumber." John Fitzpatrick, Corvette's marketing manager said "It's the old saying, 'Nobody wants to be seen driving an old man's car, but everybody wants to be seen driving a young man's car.' " To counter that perception GM planned to make the new generation C7 more aspirational to younger people. Towards that end, a camouflaged version of the car was made available in the popular video game Gran Turismo 5 in November 2012. As part of the marketing effort associated with the introduction of the new generation, the 2013 Indianapolis 500 utilized a Corvette for the 12th time as its pace car.
The Z51 Performance Package includes dry sump lubrication, specific close-ratio gearing; transmission-cooling system; larger 19-inch front and 20-inch rear forged alloy wheels and dual-compound tires; larger, slotted rotors and brake-cooling ducts; electronic limited-slip differential and differential cooling system; unique chassis tuning; optional Magnetic Ride Control active-handling system with Performance Traction Management.
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