Just read the news that Formula 1 also creates this fall a eSports series where you can compete for fame...andy maybe money and maybe there is more... like the McLaren event.
http://www.reuters.com/article/us-motor-f1-esports-idUSKCN1B...
EA will be pi... because platform will be codemaster on PC, and the gamingconsoles
so if Hendrik is not sucessfull at McLaren he have a new project